Essay discussion

Essay discussion:

Hand in draft over break.

-       New essay question.

New technologies –

‘How do new technologies enhance your understanding of graphic design and how do they relate to your own contemporary practice?’

Could start by brainstorming title.

Enhance – greater, value, beauty or effectiveness.

Graphic design – ad, poster, film graphics, corporate identity, logo design, web page design, packaging.

What does graphic design mean to me.

How are images produced –ideas vs. technical production.

What bits of graphics am I in to?

Bits and bobs.

Artists own work – not commercially published work.

Sketches, mixed media.

What does graphic design mean?

To attract an audience.

Experimental with typography/

‘Sustainable in design.’

‘Software used.’

‘Mixed materials.’

Deconstruct the essay question. All the range that there is. Highlight bits I’m interested in.

Thinking about audience?

Who is looking at the images, who are the audience, why are they looking at it.

What new technologies?

(Could be old technology – how its has impact in graphic design).

-New technologies allow new sorts of ways of working, that haven’t been possible before.

-       It’s possible now.

-       Through what medium are the audience assessing graphic design? E.g. magazines, prints.

-       How has desktop computing changed graphic design? E.g. digital photography.

-       Mass production of images e.g. Pop art, Flickr, the web, images across the web.

-       Photoshop/Illustrator or easier – for the independent to set up professionally, technologies drive careers forward.

-       Copy and paste e.g. montage of images.

-       How the Internet has changed graphic design.

-       Web 2.0 technologies changed graphic design?

-       Mobile computing (smart phones/tablets).

What makes you different. The ideas behind design work and the understanding an audience is what makes you different. Relate is back to you own design.

Timetable.

Week 1 – 24^th Jan.

Week 2 – 31^st Jan.

Time in Library accessing and researching key texts – Internet research.

Choose an area to focus on for your own essay.

Week 3 – 7^th Feb.

Week 4 – 14^th Feb.

Draft presentation due. Presentation and essay.

Week 5 – reading week.

Submit draft by e-mail.

(Should be half way through essay by then).

Week 6 – 1^st March.

Presentation.

Week 7 – 8^th March.

Essay due in.

Intro 300 words.

Looking at graphic design (add what new technology I am looking at). Introduce my approach and outline the ones I intend to focus on throughout the essay.

Body text.

History of topic.

How has it impacted graphic design?

Conclusion.

Bring together key points of the body of the essay and conclude them.