Essay discussion

Essay discussion:

Hand in draft over break.

-       New essay question.

New technologies –

‘How do new technologies enhance your understanding of graphic design and how do they relate to your own contemporary practice?’

Could start by brainstorming title.

Enhance – greater, value, beauty or effectiveness.

Graphic design – ad, poster, film graphics, corporate identity, logo design, web page design, packaging.

What does graphic design mean to me.

How are images produced –ideas vs. technical production.

What bits of graphics am I in to?

Bits and bobs.

Artists own work – not commercially published work.

Sketches, mixed media.

What does graphic design mean?

To attract an audience.

Experimental with typography/

‘Sustainable in design.’

‘Software used.’

‘Mixed materials.’

Deconstruct the essay question. All the range that there is. Highlight bits I’m interested in.

Thinking about audience?

Who is looking at the images, who are the audience, why are they looking at it.

What new technologies?

(Could be old technology – how its has impact in graphic design).

-New technologies allow new sorts of ways of working, that haven’t been possible before.

-       It’s possible now.

-       Through what medium are the audience assessing graphic design? E.g. magazines, prints.

-       How has desktop computing changed graphic design? E.g. digital photography.

-       Mass production of images e.g. Pop art, Flickr, the web, images across the web.

-       Photoshop/Illustrator or easier – for the independent to set up professionally, technologies drive careers forward.

-       Copy and paste e.g. montage of images.

-       How the Internet has changed graphic design.

-       Web 2.0 technologies changed graphic design?

-       Mobile computing (smart phones/tablets).

What makes you different. The ideas behind design work and the understanding an audience is what makes you different. Relate is back to you own design.

Timetable.

Week 1 – 24^th Jan.

Week 2 – 31^st Jan.

Time in Library accessing and researching key texts – Internet research.

Choose an area to focus on for your own essay.

Week 3 – 7^th Feb.

Week 4 – 14^th Feb.

Draft presentation due. Presentation and essay.

Week 5 – reading week.

Submit draft by e-mail.

(Should be half way through essay by then).

Week 6 – 1^st March.

Presentation.

Week 7 – 8^th March.

Essay due in.

Intro 300 words.

Looking at graphic design (add what new technology I am looking at). Introduce my approach and outline the ones I intend to focus on throughout the essay.

Body text.

History of topic.

How has it impacted graphic design?

Conclusion.

Bring together key points of the body of the essay and conclude them.

Film Typography

First clip I looked at was the end credits of Lemony snicket. This clip was directed by Jamie Caliri and edited by Mike Miller of MWP.

Jamie Caliri’s animated films have gained him an Emmy and two Annie awards. During the 90’s he used his skills in music videos. The video he directed for Morphine’s “Early to bed” earned a Grammy nomination for best music video. He is now the creative director for dragon stop motion software, used to shoot broadcast and feature animation around the world.

As you can see these credits wouldn’t be much without the paper cutouts. The graphics and Thomoas Newman’s dancing skeleton.

This lead me to see what other credits Jamie has done. From what I found he had done the end credits for Madagskar 2. Here you can see type is more of the design element that the one before. They’ve adjusted the angels on the text.

That clip was directed by Jamie Caliri  for Duck and Todd Hemker  who were the animation directors.

The animation team featured Yorico Murakami, Scott Kravitz, Jinna Kim, Hsinping Pan, Hsin-I Tseng, Blake Robertson, Evan James and Jan Chen.

Inspirations.

Looking at pieces of work or things that have inspired me within design.

Marie O'Connor.

When I first started studying graphic design one of the first designers that inspired me was ‘Marie O’Connor.’ The design on the screen was the first one I saw of hers. 

Neasden Control Centre.

When I saw this piece of Neasden control centre’s work, I started to being more experimental. They inspired me to be a little messier, to not try and make things look – “perfect.”

Dumpling Dynasty.

During a trip to London where we went to visit the museums, I went into one of the gift shops. In the gift shop I saw some of Dumpling Dynasty. Here you can see an example of their work. These designs were a big inspiration for me during my final piece during college. 

Handjob.

During uni we are constantly being taught about type, and how important type is. When I saw work in the book handjob I came more confident in trying hand rendered type.

Hang me some tea by Soon Mo Kang.

Hang me some tea by Soon Mo Kang. I was surprised to find out these designs were done by a student, this made me realize the things I could be doing and how broadly I should be thinking. 

Dada

Bullet Points on Dadaism.

Neo – Dada late 20^th century.

Montage and photomontage as a technique.

Dada revolt against the culture and values, which believed caused and supported the carriage of ww1 (1914 – 1918).

Anti-war.

Big in Berlin.

Art Critic, 1919 – 1920.

Hausmann and Hoch.

(Find quote from 1958 from Hausmann).

John Heartfield free text by pouring wet plaster around the type. Ready for print.

-       Traditional print fixed frame work – they changed this, by using plaster and bending the frame work, so they could put type any where on the page (we take this for advantage these days).

The two experimented with cut up pieces of newspaper and photos.

-       Millian stand behind me. 1932.

Adolf the superman : swallows god and spat and junk.

Hoch, early feminist.

      -Point out the faults of beauty culture.

-       Work from 1926 to 1935 often showed some same sex couples.

Kurt Schwitters.

1918 applied to join Berlin Dadaist’s, but was rebuffed for his un-political attitude.

Opened his own branch of Dada, with own series..

Merzbild, Kurt Schwitters. More commercial than the others.

Dada Journal 1923 to 1932 – Merz,

Mainly typography and design.

-       El Lissitzky.

-       Theo van.

Neo – Dada.

1960 – revival of Dada ideas in neo-dada. Counter cultural, born of the 60’s. Fluxus group. International group.

(John Cage).

Rauschenbergs – wanted to create form of art with instant meaning, opposing to the intellectualism of Abstract expressionism.

Images from everyday objects.

Believed that art could be made out of anything. Believed ideas behind a work of art was more important than the work.

Punk – movement. Late 70’s mid 80’s.

Partly driven by economics and social disruptions. Like dada, anti – establishments, anti –art.

Present day. Nothird runaway, searching for evidents.

Co.Kerky.

http://www.potatoland.org/shredder/shredder.html

Website – shredder. Info becomes graphics/text.

Present day – Benjamin Herie? Anti Iraq war.

-       Essence of John Heartfield.

-       Influence from dada.

Dada news feed takes lines from news and assembles a montage of text and image.

-Influence on graphics.

-Aesthetics and ideas re-occur during periods of fraction and frictions.

Wordle. Google terms to related to dada to research the subject.

Put key terms into wordle, it will make up a word cloud for you. You can edit text and colour.

Key words.

John Heartfield.

Hoch,

Photomontage.

Cutouts.

Montage.

Graphics.

Typography abstractions.

Anti-establishment.

Creators of Chance.

Western culture.

Political.

Anarchic revolt.

Zurich.

Switzerland.

Fluxus group.

Duchamp.

Task.

Make a poster from 'Frost' in the style of Dada.